If you are into bulk SMS business and currently using any rented or agreegator panel and seriously considering of owning your own SMPP SMS panel, following are 5 points to consider before you buy your SMPP SMS Panel.
1. Know you requirement
You should analyse your SMS traffic for last six months and also take into consideration future traffic before reaching to final figures. Once your volume is calculated, you need to figure out your TPS (Throughput SMS per Second). From your business prospective your can calculate how much time you can afford to push 1,00,000 SMS traffic.
e.g If your requirement is to push 1,00,000 SMS in a span of 60 mins then, you require a TPS of 25-30 SMS per seconds.
It may be noted that design architecture of any application changes based on throughput requirement. Always keep in mind that higher TPS always demands right kind of infrastructure , resources and holistic approach in your design. Even a delay of milliseconds at network layer may reduce your TSP drastically.
2. Choosing the right hardware and software
Once your TPS and SMS volume (traffic) is decided, you need to choose the right kind of hardware and software. Keep in mind that higher TPS requires faster IO operation and you need a hard disk with higher RPM or better go for a SSD drive (slightly expensive, but worth investing).
Any data sensitive application where frequent database connections are opened for updating DLR and managing QUEUE and reporting, you need to choose right kind of database where faster writes can be achieved. We understand, choosing the right database for your requirement is not an easy task. But do not worry, our dedicated solution architect can help you at this point.
Note: There are many cracked SMPP software are floating in market place which will never give you desired throughput. Such software’s may also contain viruses which may hack sensitive information from your server. From your business prospective, data security is very essential in this competitive world. Never fall in pray of cheap SMPP software/panel. Remember, When comparisons are made facts can not be denied.
3. Choosing the right Hosting Provider
In any client server arrangement, latency plays a vital role in achieving higher throughput. Before choosing your Hosting provider, for your SMPP SMS panel, make sure to check the latency between your hosting provider and your SMS gateway provider. Nearer you are, the better throughput you will achieve. Apart from latency, you must check SLA for up-time. Any thing above 99.9% is acceptable. Also check with your hosting provider on their upload speed. Any thing above 15-20 Mbps is recommended.
You need to choose between VPS or Dedicated server for hosting your SMPP application based on your traffic.
4. Evaluate after sales support
Make sure you are working with professionally well equipped and well trained people who can provide you effecting after sales support. Also check for availability of the proper ticketing system. Few interactions with different departments will help you creating your perception about the team.
As mentioned above, when comparisons are made facts can not be denied. Two apps can not be compared just by a visual demo. Performance of back end engine matters. Performance can only be compared when you push high volume traffic during peak load. There is no free lunch in this world. Be ready to spend some extra dollars to face-lift your app, if it really adds some value to your business. After all it may be one time investment.
We hope above points will help you making the right decision for your business.
In case of any query or free consultation on your architectural design for SMPP application, you can always reach us. We have team of experts who have more 25 years of experience in telecom domain.
Feel free to reach us at info (-at-) hexwireless dot com or Call us at +91-265-6708585
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