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Why a large number of aggregator/resellers are looking for their own A2P messaging hub?

Why a large number of aggregator or resellers are looking for their own A2P messaging hub

To understand this question, let me take you two decades back.
Year 2000-2001
Telcos around the globe were desperately looking for adding more ARPUs to their kitty. VAS was emerging with larger penetration of mobile networks across the globe. P2P was becoming the primary means of short communication over and above voice call. With wider adoption of this native channel (SMS) of communication, telcos could imaging the growth potential of P2P messaging.
VAS was turning into a pie. Two way messaging started expanding its wings as various use cases were emerging with evolution of VAS.
Real power of SMS was tapped when few early aggregators such as Clickatele, Cardboardfish, Infobip, Gupshup, ValueFirst etc developed their own SMS aggregation platform (A2P) to connect operators and enterprises. Initial use was limited to sending promotional messages by brands to their customers, informing about their product and services.
With the evolution of ecommerce and digital banking A2P got a lot of momentum towards sending transactional SMS such as OTP, Transaction Alerts, Delivery Alerts and many more. This traffic has always shown a positive growth and continued till date.
SMS aggregators were looking towards more revenue and the majority of them started onboarding resellers on their platform to increase their traffic. A large volume of SMS traffic will put them in a better position to negotiate with Telcos.
Going forward, resellers were not that lucky. They started realising that their margins are decreasing day by day. In few cases their large accounts were hijacked by their own aggregators and few of them went out of business.
Our story was not different. We felt the same pinch. Instead of making a cry, we thought of empowering resellers. Most of them did not have tech knowledge or any domain expertise to build their own platform.
It took us 4 year to finally build a smart, user friendly, 100% white label platform for resellers.
We got a lot of positive feedback during our journey and in no time, our agile team could deliver a protocol agnostic, carrier neutral scalable messaging platform with integrated billing and invoicing.
And today we are serving 200 + clients and working with Resellers, Aggregators, MVNOs and  MNOs (Telecom Operators)
During this journey, we could figure out following reasons why a large number of aggregator/resellers are looking for their own A2P messaging hub
– Data Security
– New features
– Own Branding
– Increased margin using LCR
– Direct connectivity with telco
– End to End plug and play system
– Excellent technical backing and support
– Complete White label
– Scale on demand
– No technical expertise required
– No interconnect bilateral agreement required
– Multiple protocol supported (http , SMPP, SS7 over Sigtran, SMTP )
Feel free to reachout to me at dk.yadav@hexwireless.com if you are looking to setup on-premise enterprise grade A2P messaging Hub or experience our hosted solution.

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