We’ve all experienced the frenzy of a big sales event, like Black Friday or a flash sale. As a business, it’s all hands on deck to ensure customers get those time-sensitive deals. But what if your messaging system crashes just as you’re trying to send out millions of promotional texts?
Scalability is crucial. Platforms need to handle spikes in traffic without breaking a sweat, especially for businesses sending thousands, or even millions, of messages in a short time frame. With global A2P messaging traffic projected to hit 2.7 trillion messages by 2025 (source), service providers must ensure their systems are up to the challenge of handling high volumes with ease.
- Analytics: The Secret Weapon for Better Engagement
Think of messaging analytics as the GPS for business communication. Without it, you’re flying blind—unsure if messages are hitting the mark or just vanishing into the void. Analytics give businesses the data they need to understand message performance: who’s opening, who’s responding, and what’s resonating with their audience.
A telecommunications provider running a global SMS campaign needs to know which regions have the best delivery rates and what times of day yield the highest engagement. 60% of businesses are now ramping up their investment in analytics to fine-tune their messaging strategy (source). For service providers, offering detailed insights can be a game-changer, helping clients optimize their approach in real time.
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