- Solution: Power SMPP’s Cloud-Based Messaging Platform
The bank partnered with a CPaaS service provider utilizing Power SMPP’s cloud-based messaging platform. Within just two hours, the CPaaS provider deployed a messaging app capable of handling 25,000 TPS, seamlessly integrated with the bank’s existing systems. This rapid deployment allowed the bank to:
- Enhance Customer Trust: By ensuring the timely delivery of OTPs and transaction alerts, the bank was able to maintain and enhance customer trust, a vital aspect of the BFSI sector.
- Improve Operational Efficiency: The ability to handle peak traffic without delays reduced the strain on customer support teams, who previously dealt with complaints about delayed messages.
- Scale Effortlessly: As the bank continued to grow, so did its messaging needs. Power SMPP’s scalable architecture allowed the bank to increase its messaging capacity without any additional downtime or complex reconfigurations.
- Outcome
The bank saw an immediate improvement in its messaging operations, with a 40% reduction in message delivery times during peak periods. Customer satisfaction scores also increased, as clients appreciated the timely and reliable communication, reinforcing the bank’s reputation as a trusted financial institution.