Upgrading from shared Reseller Panel to own Aggregator SMPP SMS Panel

Every business or platform requires regular updates and upgrades to cope with the market demand and the needs of its clients. Over the years Bulk SMS industry in India has evolved very rapidly. The biggest gainers were aggregators, who have shared their platform with smaller resellers as volume fillers.

Over the period of time, the volume of bulk SMS increased manyfold, and the platforms shared by aggregators started crashing due to a scalability issue. While resellers were struggling hard to cope with inconsistent SMS delivery, many cases of data theft by aggregators were also reported due to a shared platform.

Even after knowing all these facts, it was difficult to pull out from any third-party SMPP platform as there is no easy option to migrate from one aggregator panel to another.

This was the time when resellers started understanding the technology and business model and started hunting for their own SMPP SMS panel and SMPP gateway. We could easily make out from keyword search results of a leading search engine that keywords like best SMPP SMS panel, SMPP gateway, SMPP software India, SMPP service providers India were trending at the top of the SMS industry.

Now the challenge shifted from data security to technological know-how. We, at Hex Wireless, understood the pain of resellers and came up with the idea of empowering resellers, with a state of art technology product iTextHub under the brand name PowerSMPP.

We have designed an SMPP SMS panel, which has an online admin module and management services. Our main objective was to make things very simple and no technical knowledge is required to operate this product. The biggest advantage for resellers was that now they were owners of their own SMPP panel. Now they have a technology company supporting them on day to day basis to enhance their own product. They can customize their SMPP panel easily. They can add features of their choice. Since the entire application was hosted on their server, there was no worry about data security.

Our self-hosted SMPP panel is an On-Premises solution with the option to connect multiple SMSCs. Now they are free to add any number of external SMPP gateway into their application and also design their own load balancing logic to handle larger SMS campaigns.

Additional plugins such as Missed Call, Voice SMS, Shortcode, and Long code, have further empowered them to showcase their entire product range on a single panel.

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Feel free to reach us at info (-at-) hex wireless dot com or Call us at +918030636107 to discuss your requirement.

Team PowerSMPP We connect better…

Hex wireless has a team of professionals with more than 25 years of experience in the telecom domain.

Kannel is an excellent product with versatile capabilities. In fact, Kannel is considered the number one application when it comes to WAP Push and COM port messaging.

Over the period of time, SMPP client was also adopted and implemented in Kannel.

Coming to the topic, why aggregators and entrepreneurs are looking for Kannel alternative?

1. Lot of technical knowledge is required to add a new gateway and understand the logic of load balancing

2. No direct support for SMPP Server. With growing popularity of SMPP, many aggregators are looking for a robust SMPP server to handle inbound SMPP traffic.

3. Messaging is 90% architecture and 10% core application. Our experience suggest that majority of people face problem while scaling in Kannel because Kannel does not suggest your architecture. Messaging apps are very IO sensitive. Any peak load at a given point of time needs to be handled effectively to avoid any system breakdown.

4. DLR handling in Kannel is purely http-based, which consumes a lot of resources in case of a high-volume environment and may choke up a web server.

5. Every country has its own regulatory compliance. In order to cope with this diversified requirement, you need to design a generic module, which can manage your routing based on Sender Address or Destination Number. You also need a dynamic SAPM rule creation module and SMSC error code mapping tool to keep your system fully compliant.

While it can always be contested, when choosing your favorite product, it is imperative that people are looking for a messaging solution in totality, which adds value to their business. It’s time to move from an engine to a solution. A solution, which can visually tell you in human-readable format about every PDU, which is passing into the system. A solution that can scale their volume and cope with growing traffic. We will try to explain more about the importance of the architecture of messaging applications in our next blog.

We appreciate you for sparing your time and reading this article. Feel free to discuss your requirement with our solution architects.

Call us at +912656708585

Team PowerSMPP