5 Points to Consider Before You Buy SMPP SMS Panel

Our iTextHub Messaging app is a hosted SMPP panel (all in one) and compliant with SMPP protocol which helps you to connect/bind unlimited external SMPP gateways. SMPP gateways can be purchased from any Telecom operator or Bigger Established aggregator. You can establish/bind multiple sessions with any third-party SMSCs and SMS gateways to exchange your SMS traffic.

In enterprise solutions, there is a possibility to build custom configurations and integrate message processing into your solutions. The messages and the configurations are saved in the central database and can be tweaked with a few mouse clicks. To send messages by SMPP protocol you must have an SMPP client. SMPP client which communicates with SMPP server using SMPP protocol. You can send a single message or multiple (async). SMPP clients must take care of SMS and deliver them to the server. When there is a change of status for an SMS, then the SMPP server will transmit a delivery report back to the client. So, we don’t have to care about making extra actions to retrieve the delivery report for a message. SMPP client will take care of that.

The flexible mechanism of traffic routing, allows you to split the traffic into several parts and forward the messages via a correct gateway, and proper load balancing is achieved. Our Messaging server is designed to deliver individual billing for each customer. We also provide an SMPP C# server library which can be downloaded from our download section for developers to develop their SMPP Server.

If you are into bulk SMS business and currently using any rented or aggregator panel and seriously considering of owning your own SMPP SMS panel, the following are 5 points to consider before you buy your SMPP SMS Panel.

1. Know Your Requirement

You should analyze your SMS traffic for the last six months and also take into consideration future traffic before reaching final figures. Once your volume is calculated, you need to figure out your TPS (Throughput SMS per Second). From your business perspective, you can calculate how much time you can afford to push 1,00,000 SMS traffic.

e.g. If your requirement is to push 1,00,000 SMS in a span of 60 mins then, you require a TPS of 25-30 SMS per second.

It may be noted that the design architecture of any application changes based on throughput requirements. Always keep in mind that higher TPS always demands the right kind of infrastructure, resources, and holistic approach in your design. Even a delay of milliseconds at the network layer may reduce your TSP drastically.

2. Choosing the Right Hardware and Software

Once your TPS and SMS volume (traffic) is decided, you need to choose the right kind of hardware and software. Keep in mind that higher TPS requires faster IO operation and you need a hard disk with higher RPM or better go for an SSD drive (slightly expensive, but worth investing).

For any data-sensitive application where frequent database connections are opened for updating DLR and managing QUEUE and reporting, you need to choose the right kind of database where faster writing can be achieved. We understand that choosing the right database for your requirement is not an easy task. But do not worry, our dedicated solution architect can help you at this point.

Note: There are many cracked SMPP software floating in the marketplace that will never give you desired throughput. Such software may also contain viruses that may hack sensitive information from your server. From your business perspective, data security is very essential in this competitive world.  Never fall in pray of cheap SMPP software/panel. Remember, When comparisons are made facts cannot be denied.

3. Choosing the Right Hosting Provider

In any client-server arrangement, latency plays a vital role in achieving higher throughput. Before choosing your Hosting provider, for your SMPP SMS panel, make sure to check the latency between your hosting provider and your SMS gateway provider. The nearer you are the better throughput you will achieve. Apart from latency, you must check SLA for uptime. Anything above 99.9% is acceptable. Also, check with your hosting provider on their upload speed. Anything above 15-20 Mbps is recommended.

You need to choose between VPS or Dedicated servers for hosting your SMPP application based on your traffic.

4. Evaluate After-Sales Support

Make sure you are working with professionally well-equipped and well-trained people who can provide you with effective after-sales support. Also, check for the availability of the proper ticketing system. Few interactions with different departments will help you create your perception of the team.

5. Pricing

As mentioned above, when comparisons are made facts cannot be denied. Two apps cannot be compared just by a visual demo. Performance of back end engine matters. Performance can only be compared when you push high-volume traffic during peak load. There is no free lunch in this world. Be ready to spend some extra dollars to face-lift your app, if it really adds some value to your business. After all, it may be a one-time investment.

We hope the above points will help you make the right decision for your business. In case of any query or a free consultation on your architectural design for SMPP application, you can always reach us. We have a team of experts who have more than 25 years of experience in the telecom domain.

Feel free to reach us at info (-at-) hex wireless dot com or call us at +9199099 45175

Team PowerSMPP

we connect better…