When you offer WhatsApp as part of your CPaaS platform:
- Brands see up to 45% more engagement on WhatsApp vs. SMS.
- Conversion rates are often 2x higher when using WhatsApp with CTA buttons.
- Customer satisfaction (CSAT) scores improve due to instant, personalized replies.
Leverage the Official WhatsApp Business API by becoming a Tech Provider
Avoid risky, grey-market solutions. Partnering with Meta through the official Business API ensures compliance, scale, and message deliverability. As an aggregator, becoming a tech enabler for brands using the official API opens the door to large enterprise deals.
Position yourself as the trusted technology provider, not just a message pipe.