What-is-A2P-10DLC

What is 10dlc ?

10 Digit Long Code (10DLC) is the new standard for Application-to-Person (A2P) text messaging utilizing a traditional 10 digit phone number. Although similar to the existing long code, 10DLC is a reliable messaging channel with throughput levels suitable for SMS campaigns which is sanctioned by the mobile operators for A2P messaging.

The carriers’ A2P 10DLC services offer improved message delivery quality and reduced risk of filtering compared to traditional long code SMS, while utilizing the same phone numbers. It is now possible to support Special Use Cases. However, if you are a customer who needs to register a special use case that requires additional approval from carriers or if you are a  Political Organization, there may be specific requirements to follow.

What do I need to do?

If you send messages to the United States using long code numbers you have the following registration options based on your Tax ID status, volume, and use case:

If you have a Tax ID (EIN) and send under 6,000 message segments per day, you should re-register for Low Volume Standard Brands

If you have a Tax ID (EIN) and send over 6,000 message segments per day, you should re-register for appropriate campaign types within Standard Brands

If you don’t have a Tax ID (EIN), you should register a Sole Proprietor Brand

If you are a customer registering a Special Use Case, please be aware that certain special use cases require additional carrier approval or a Political Organization

A2P 10DLC registration can be done via the campaign registry. The Campaign Registry is the information hub that allows to register 10DLC messaging campaigns. OurTheir mission is to provide a simplified, fair, and unbiased service by working with carriers, messaging companies, and industry partners to establish common standards for A2P 10DLC messaging.

What are the differences between Short Codes and 10DLC?

Short Codes are 4-, 5-, or 6-digit numbers issued by the Common Short Code Administration (CSCA). Short Codes and 10DLCs are both used to send and receive messages and allow businesses to communicate with end-users.

Ten Digit Long Codes (10DLCs) are 10-digit phone numbers owned by a business and are used for Application-to-Person (A2P) messaging; however, unlike Short Codes, 10DLC supports voice calls in addition to messaging.

Why do CSPs need to register 10DLC Campaigns?

North American carriers are moving away from unsanctioned long codes and are launching 10DLC as a sanctioned A2P messaging service. In order to create this sanctioned channel, carriers are requiring use of TCR to know who is sending messages and what messaging is being sent. TCR allows carriers to have access to this information, and with this transparency, CSP’s will have their registered campaigns fully supported.

What is a Direct Connect Aggregator (DCA)?
DCAs are companies that provide direct connectivity to mobile carrier gateways for the purpose of delivering SMS messages.

Why do I need to provide the EIN of the Brands that I register?
When you add a Brand to your CSP profile, we require you to enter its EIN (Sole Proprietors are excluded). This allows TCR to verify the identity of the Brand, which is a requirement for any campaign to be registered on 10DLC. It is crucial that the EIN matches the legal company name of the Brand you are registering for it to be correctly verified.

To know more visit https://www.campaignregistry.com/