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Two-Way SMS: Effective Customer Interaction for Business Growth

Many businesses still rely on texting to communicate with huge groups of clients in real-time. However, They are unaware, that many of those messages are receiving responses. This could mean you’re giving up important relationship-building opportunities. According to LiveVox survey data, 60 percent of one-way SMS texts you send go unanswered. This is indeed a… Continue reading Two-Way SMS: Effective Customer Interaction for Business Growth

Data Coding SMPP Vs GSM 03.38

The text part of a message can be encoded according to several text alphabets. The two text coding schemes that can be used in SMS are GSM 7-bit default alphabet defined in [3GPP-23.038] and the Universal Character Set (UCS2) defined in [ISO-10646]. The amount of message segment needs to fit into 140 octets. Since the two… Continue reading Data Coding SMPP Vs GSM 03.38

Why a Large Number of Aggregators/Resellers are Looking for their own A2P Messaging Hub?

To understand this question, let me take you two decades back. Year 2000-2001 Telcos around the globe were desperately looking for adding more ARPUs to their kitty. VAS was emerging with larger penetration of mobile networks across the globe. P2P was becoming the primary means of short communication over and above voice calls. With the… Continue reading Why a Large Number of Aggregators/Resellers are Looking for their own A2P Messaging Hub?

TPS Calculation for SMS / SMPP Application

Being in Enterprise Messaging Platform Business for more than a decade, we always receive this question from various enterprises on how we calculate the TPS of my platform. How do I calculate the Throughput / TPS of the SMS/SMPP application?   TPS (Throughput Per Second) is one of the most important aspects of any enterprise… Continue reading TPS Calculation for SMS / SMPP Application

Insightful Billing Module

With the increasing growth in the international market calls every business is expanding globally. Entrepreneurs often face the hurdle of generating handsome revenue out of it. The challenges assumed in the international market were more critical when the economy and currency level fluctuated in different countries of the world. What are the major challenges faced… Continue reading Insightful Billing Module

Supervisory Executive Module | Helping Hand for Admin

High Availability vs Load Balancing vs Redundancy in Messaging Application SMPP

This article written based on our experience in the real-world in messaging domain. Though the writing may not be very impressive, we can assure you that a complete reading will give you enough information on how to scale with speed. I often get requests from our clients for the high availability of their application. While requesting… Continue reading High Availability vs Load Balancing vs Redundancy in Messaging Application SMPP