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Role of Routing in SMPP: Which routing logic your SMS services require?


When talking about SMPP applications for your SMS services, there are lot of factors which needs to be taken care of, and one of them is Routing. Role of routing is very important in terms of competitive edge and revenue generation.

Routing forwards desired SMS through various logics defined by admin according to user’s requirements to their ultimate destination. Because there are so many routes to forward SMS, SMPP applications are built to optimize the route for best pricing and quality. These logics also include SMS delivery, gateway selection (according to delivery time), Traffic distribution and more.

Current SMPP application were unable to handle all these features in a single dashboard and because of that SMS service providers were losing revenue and quality of services

By analyzing the SMS user requirements of integrating various routing logics into one application, technologies like PowerSMPP introduced the application which supports multiple routing modules in same dashboard.

Types of Routing

Fixed gateway

You can route all the SMS traffic from a selected gateway. It will be fixed as per your preferences. So you can select one default gateway for particular user. It also gives you an option to setup failover gateway in case of primary gateway is not functional.

Least cost routing

This routing helps you the most in case of pricing and revenue generation. According to users you can select gateway which has least cost. By integrating this logic system will automatically select the least cost gateway and routes the traffic accordingly.

Load distributor

PowerSMPP Application Supports Load Balancing and provides distribution of messages across your servers by its advance feature (Load Distribution). In this feature you can predefine the ratio of your traffic among multiple gateways to route your SMS traffic smoothly in less time.

Round Robin routing:

Round Robin is the process to schedule a campaign into circular method. It divides messages in circular flow; if you have assigned 3 gateways in round robin logic then the flow will work as 1st message from 1st gateway, 2nd message from 2nd gateway, 3rd message from 3rd gateway. Again 4th message will route from 1st gateway, this way circular scheduling method will follow.

Delivery based routing

In the end it all comes down to SMS delivery. Each and every user wants SMS to be delivered on 100% database. With delivery based routing you can set up priority routes to deliver SMS. System will pick appointed gateway for accurate SMS delivery.

Routing base modules will change the way SMS business is generating revenue and providing services. This can be huge leap in terms of customizing SMPP application and SMS traffic.

According to your user’s requirements, you can appoint right gateway and make the most out of SMPP application.

PowerSMPP also added services like Voice SMS, Missed call, IVR, smart SMS and more in the same dashboard. This will give you chance to add more verticals in the existing business. It will be one-stop solution for all other services.

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